Building an app is not enough: Guarantee success by optimizing it  

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The harsh reality is that 90% apps fail in the market within a very short span of being launched. 
So what is that you can do to protect your app from falling in the failure category? There are many factors that can contribute to the success of your app. 
In this post, we will discuss what App Store Optimisation is and how it can help your app outshine other apps in the market. 
Let’s begin:
What is App Store Optimisation?
Source: unifiedinfotech.net/blog/app-store-optimization-rank-your-app-higher/

Most of us have heard of the Search Engine Optimization (SEO) and how it helps in increasing the visibility of websites. 
Well, App Store Optimisation (ASO ) is the SEO for apps. A good number of developers and business owners overlook the importance of optimizing their apps. 
There are several factors that can influence the visibility of your app in the app store. These dynamics also impact how your app is perceived by the customers. Here’s a list of 10 factors that decides how popular you will be on App Store or Play Store: 
1. App title
2. App description
3. Subtitle
4. App icon
5. App screenshots
6. Ratings and reviews
7. Preview video
8. Google indexing
9. App update
10. App category
While activities such as blogging, social media, press releases, advertising are all a part of an effective strategy, you can’t ignore optimizing the app on app store itself. 
Regardless of the efforts you make in promoting it, it is important that your mobile app is optimized to near perfection if you want visibility of any app store. 
These factors can really cause a significant impact on your ASO. There are many companies who’s apps don’t outstand in terms of features but they still outshine apps that are better. Their exceptional ASO helps them save money. 
So consider ASO as your new secret weapon, to market your mobile app.
Let’s dig deeper :
What is App Store Optimisation?
In the previous section of this post, we discussed how ASO is nothing but SEO process for mobile apps. The difference between the two is the platforms they compete on. While SEO helps websites compete with each other on recognised search engines, ASO allows apps to gain visibility on app stores.
In simpler words, app store optimisation is a process involving multiple steps to enhance the ranking of a mobile app through different factors.
If you rank well on your industry specific keywords, the chances of your visibility and app downloads increases considerably. The ranking of your keywords will be impacted by the performance of your app and the efforts you put into optimizing it.
For businesses who didn’t know the importance of it while launching the app, can certainly go back and optimize their apps.
Why is it important to implement App Store Optimisation?
If you don’t have an optimized app, the chances of people downloading it are very bleak. Imagine not getting any customers in your newly opened retail store. 

Your marketing tactics may drive 30 percent of your traffic, in case you are creating a big campaign while launching it. However, businesses that can’t afford a massive budget in marketing can well use ASO to beat the competition. 

A major portion of the traffic on apps is still driven by app store searches. This means that apps that are not optimized, will fail to drive traffic from relevant searches. These apps will lose a sizeable audience and potential user downloads too. 

Suggestion read: How App Store Optimization boosts the ranking of your mobile application

All you have to do is ensure optimization while launching it and updating it every now and then to keep up with the trends.

You can also get in touch with AppMySite’s mobile app builder to create your app from your website along with ASO. 

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