Build apps to reduce marketing cost

Many businesses are turning their websites into apps as there are many advantages to it like reaching a wider audience, retention of customers, getting referrals, and higher engagement of customers.

One other thing that businesses can do with apps is to carry out various marketing activities without expending a lot of money. 

Businesses can easily create apps for their websites to achieve the above mentioned advantages. E-commerce websites can use a Woocommerce mobile app builder to create an app that helps them achieve various business objectives.

Here are a few ways in which an app you build will help in reducing your marketing cost:

1. Push notifications: You can use native apps for iOS and Android to send push notifications to customers. This is one of the simplest ways to reach your customers directly. You can send transaction and marketing messages to customers using this, so that there is regular communication between you and your customers. Do not use this tool excessively, as customer will keep their notifications for your app ON only if you offer them valuable information in each message.

2. Geo-targeting: With this native app feature, you can send location-specific marketing messages to customers. Give them location-based discounts or event updates to maximise traction at your local stores, events or franchises.

3. Social sharing: You can enable your app users to share your app products on social media and through other messaging apps. This helps spread word of mouth and gain attention among potential users.

4. Referral program: You can give incentives to your customers to refer new customers to your app. Give them discounts or reward points they can use through the app if they share your app with users who will successfully download and use it. Incentivise new users to sign up.

5. In-app banners and Ads: You can promote products, services and events through in-app banners, Ads and look books to motivate customers to check out your new range of products or campaigns.

6. Loyalty rewards: You can also give reward points to customers for every purchase they make through the app. Users can redeem the reward points on their future purchases. This helps in retaining customers for a long time.

7. Content marketing: Publish entertaining and educating blogs and videos in your app from time to time. This will help you attract customers back to your app on a regular basis. You can have a clear call to action in every piece of content to promote your marketing objectives.

The above activities can easily be achieved through a native app for your customers. You can build a native app for iOS and Android without spending a lot of time and money with online app builders like AppMySite.

They have a Wordpress and Woocommerce mobile app builder that helps convert a website into a fully-functional and attractive app within 5 business days.