Analysing the difference between E-Commerce & M-Commerce

-
Both e-commerce and m-commerce came into existence to help businesses expand their market to the online audience and eventually increase their sales. Even though both the platforms aim for the same goal, there are still some fundamental differences on how they operate. 

Have a look at them: 

Flexibility

This one tops the list because of the comfort it has extended to online shoppers. 

E-commerce is implied to all the shopping activities that are performed on laptops or computers. M-commerce majorly points towards applications that are used on mobile devices. This difference has led to the popularity of mobile apps all over the world. This platform has provided great comfort to online customers to shop on the move through their mobile devices. 

Accessibility


Businesses are often confused about their visibility on m-commerce. 

The fact that mobile applications are much more accessible than e-commerce websites can ever be, means their reachability will be higher. Businesses can easily increase their target audience simply by building their mobile apps. It is easier for shoppers to access any mobile app they like from any part of the world, merely with a tap on their screens. E-commerce, on the other hand, typically restricts the users to find a space for any activity. Read this blog to know why customers prefer shopping on mobile apps:  

https://www.appmysite.com/why-customers-purchase-through-apps-why-you-should-have-one/

Location services

Tracking the location of a device which is stationary is worthless, because of which location tracking is restricted in e-commerce. 

However, m-commerce has made it possible for users to track the locations of other devices through the GPS technology. This has lead way to a more transparent platform for customers to track their orders on real-time basis. 

Payment Security

Most customers around the world find it more comforting and secure to make payments through mobile apps over websites. 

Customers still fear dropping in their credit card details on websites they visit the first time. However, an app presents more security and seems more trustworthy because of the two factor authentication that it provides during payments. 

M-commerce has risen above e-commerce and there are obvious reasons that are responsible for this growth. Businesses that still haven’t invested in mobile apps can get in touch with App My Site to convert website into app in two easy steps. This platform is absolutely affordable and works well for people who have lesser time in hand. 

Comments

Post a Comment

Popular posts from this blog

Choosing between hybrid app & native mobile app

-
Image
While  building a mobile app for your business , you may have come across different options during your preliminary research, like a hybrid or a native mobile app. There is no black and white answer here. All you need, is to identify your business needs to  turn your website into an app . Hybrid or Native, every app has a unique solution.  L et's understand how they operate: Native apps are developed for a specific operating system by following certain guidelines. These apps can access some of the built-in components of the user's device, such as camera, GPS, or contact list. These  apps run faster in contrast to hybrid apps and eventually enhance  users’ experience . Hybrid apps look and function the same way as native apps, but are built on the web using JavaScript and HTML5. Using only one programming language, these apps can work on multiple platforms. If you start  building your mobile app , track these two routes that  can impact how your target customers
Read more

The Home Shoppe App - catch the spotlight of customers

-
Image
Use the immense power of  a  mobile app to capture the whole shopping market.  You can build a mobile app using an online app builder . With a dedicated mobile app, you can  get leads and increment in sales. You can also acquire new or old customers and get more brand exposure . Here, we will discuss the benefits of having a home shopping app : The home shopping app – purpose The  primary purpose of a home shopping app is to offer an easier and more fluid shopping experience to customers. Most people are busy making purchases through their mobile devices instead of desktops. However, if you send sales notifications to your customers, it will be easier for them to buy products that they desire. The home shopping app – effect on the business With a mobile app, you will get more sales and exposure. Also, a mobile app helps you showcase those categories and products that suffer a slower revenue generation. Why should you go for creating an app? While there is an app
Read more

App My Site : An ultimate app builder for WooCommerce

-
Image
The best and the first in its class, is an app that is built on a native development platform.  App My Site is amongst a very few mobile app builder that offer WooCommerce in USD 70 for Android and iOS platform. If you go with building apps for both App Store and Google Play Store, the subscription will merely increase by USD 20, which means, in USD 90 you can create an app for iOS and Android stores.  This package is billed annually and these are services that you can avail:  Native mobile app The most efficient apps are created on a native development platform, because the apps can utilise the device's resources completely. You will come across very few mobile app builders that offer building an app on a native platform.  Social media Integration Allow your customers to register themselves on your app through their social media accounts, for an effortless sign up process.  Unlimited push notification The greatest marketing tool for mobile apps is a
Read more