Why should you turn your website into an app?

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Most businesses want to be a part of the smartphone-driven world by turning their website into an app. 
Mobile app builder, like Appmysite, can help you build a responsive mobile design that can fit a range of assets. 
Mobile apps are growing at a fantastic rate, and if you do not deal with such apps, you are falling behind the competition. 
In this post, we are giving you six reasons to get on board with the trend by having a mobile app. Have a look:

Smartphones are the present, not just the future of technology
It has been predicted that 6.1 billion smartphones will be in use by 2020. This figure represents a significant segment of the world’s projected population. That simply means all of the population will be using mobile devices with lots of apps within the next five years. 
Apps rely on the technology of smartphones. Today, there is an app for everything, from alarms to social media just to track your fitness and news reading. In fact, according to a survey, mobile users spend at least 86% of their time using apps since 2014.

An app can put your brand in front of potential users
An app offers two-fold visibility.
Primarily, the app can help you expand your audience as you can get a bigger picture of the customers as all the applications are being downloaded through the App store or Google Play store. If you place your app in these two stores, it will put your brand in reach of millions of users in a fraction of time. 
Secondly, once the customer has downloaded your app, it becomes a part of a user’s daily experience. People probably don’t use every app every day, but they used to scroll the apps with each passing swipe. 
An app works as a marketing tool to keep your brand at the front of your audience’s mind. 

An app makes it easy for your audience to enjoy and share the content
If your app is accessible by everybody, it plays a key factor in your success. Your users don’t want to jump through hoops to get to your website and its features.
If your app is taking time in opening a window, typing in the address creates a barrier of time and effort that keeps people away from your brand. Within your app, only the content plays an important role to draw the attention of your potential users.
Responsive apps also make sharing easy. These apps can be optimized to work seamlessly with other popular applications, such as Facebook and Instagram. An app is the reflection of your website that allows your users to share your content to their social media channels, inversely drive more traffic and new users to your website.

Apps can increase audience engagement and retention
Businesses are built on a strong connection between you and your customer. Above all, the driving force in this smartphone age is Push Notifications. These push notifications are one of the most valuable marketing tools of mobile apps that are boasting an open rate of 90%.
With push notifications, you can quickly inform your users about the recent updates and special features of your app. These quick reminders can keep your brand present and fresh in your targeted audience’s mind, which resulted in repeated visits and increased customer engagement.

Wrapping up
With these considerable benefits and app creation resources available, you cannot give an excuse to remain app-less. 
App My Site, a mobile app builder, can help you convert your website into a responsive mobile app. To know more about these apps, get in touch with us today!

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