Should businesses create just a shopping website or a mobile app, too?

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Businesses should create both website and mobile apps, as shoppers, these days, are widely using both the platforms to shop online. 

To start with, you can study the behaviour of your website users, and if you get a lot of traffic from mobile devices, then you should seriously consider building a mobile app. 

Developing your shopping mobile app does not have to be a costly affair. You can easily build an app using an online app builder. 

If you have a Woocommerce shopping website, then you can build an app using a Woocommerce App builder like AppMySIte. All you have to do there is to submit your Woocommerce website’s URL and wait for AppMySite to design and develop your app in a few weeks. 

Building a mobile app will help your business in the following areas:

1. Easy access by users

Your users who prefer using mobile devices will be able to access your shopping platform easily. As an app can be opened with a tap on a screen, users are more likely to use your app, than to search your website on the internet, every time they want to shop with you. 

2. Cost-effective marketing

Apps offer cost-effective marketing options to you. You can use a native app’s push notifications, in-app banners, location services to geo-targeted marketing, etc. to promote your products effectively. 

3. Innovative ways to sell

You can create seasonal categories and give product recommendations to your users, in your app, to enable shoppers to buy larger baskets of goods. 

4. Customer retention

Once a user downloads your app on their mobile device, they commit to using your app for a long time. This helps you retain customers over a long period of time. 

5. Customer engagement

You can engage your customers with the help of an intuitive navigation structure in your app. Show product recommendations and popular items to users, so that they are more engaged. Also, publish blogs and other informative and entertaining content related to your products or industry. 

6. Easy payment methods

With the help of a mobile app, you can easily request access to mobile wallets of users and enable users to make easy payments through credit/debit cards, net banking, mobile wallets, etc. 

The above points establish the benefits of having a mobile app to undertake marketing and sales in an efficient, effective and cost-effective manner. 

Therefore, build both a website and a mobile app to make an impact online.

More Details @ https://www.appmysite.com/woocommerce-mobile-app-builder/

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