How does the app store optimization help in app promotion?

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With a countless number of mobile app builders, converting a website to the app becomes easy. Almost every other website has its own app today. In a pool of similar looking apps, the challenge of becoming unique from others while ensuring that the app will be easily discoverable on the app store is going out of the hands of many business owners.

Let’s understand the importance of app store optimization in your app promotion:

App store optimization vs. Search engine optimization

Unlike search engine optimization, app store optimization engrosses with mobile apps to become more visible to interested customers. That means, app store optimization lists app that is high in search results and features in the trending lists to give maximum traffic to your app.

A mobile app can be optimized in several ways to make sure you will have the maximum app download according to the app store.

Essentials for app store optimization

A study shows that if a user search for an app and browsing for popular apps on an app store are some of the most popular ways in which people discover and install new apps.

Your app must be easily discoverable with no credibility to reach out to your targeted users. Irrespective of design and architecture determines your app; if the app is not visible to the app users who are looking for it, it’s of no use.

Factors influencing the app store optimization

Many factors are affecting your app to be optimized. Your app name, the category, and sub-category you place your app in it, keywords and tags you assign to the app, the significant number of downloads, ratings you get, and much more, actually everything impacts app store optimization.

Therefore, put sufficient thought in determining these factors before you submit your application to app stores. Nevertheless, if you find your app is grasping negative reviews and ratings, that simply means, your app is no more engaging enough.

Businesses can go for WordPress Mobile App Builder, like App My Site, to build their app for their concerned business. These app builders develop your app with quality, cost-effectiveness, and elegance.

Improve your app store optimization

Experts suggest that you should continually work to optimize your app to be in the ranking. With small actions, like adding a relevant keyword in the app title, selecting the right category, asking loyalty customers to submit their positive views and ratings, and even resolving issues instantly will lead you to have a better ranking in the search results.

Using relevant screenshots highlight app users how the app will look like. Ultimately, the critical point is to spotlight on immersive experience the user gets from the moment he or she is installed.

Wrapping up

Considering all the above points, you need to remember that app store optimization is a slow process. Even if all things are in place, it will take its own time for the app to be shown in the trend and give a high rank.

Besides all this, you need to have a compelling and engaging mobile app to retain your existing app users. With the help of App My Site, i.e., WordPress mobile app builder, you can build dynamic, feature-rich, and secure native apps for your existing website. To know more about how you can get benefit from having a mobile app, get in touch with us today.

Comments

  1. Parker Taylor 21 January 2020 at 11:03

    Thank you for sharing your thoughts and knowledge on this topic. This is really helpful and informative, as this gave me more insight to create more ideas and solutions for my plan. I would love to see more updates from you. How to promote IOS App

    ReplyDelete
  2. zeabros23 January 2020 at 20:51

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