AppMySite How to get your app in trends on app stores?

Converting your WordPress website to the mobile app is considered to be an easy task with a mobile app builder for WordPress, like App My Site. However, ensuring that the app is gaining popularity is the whole another thing.

Over 6,000+ apps are being published every day on Google’s play store. In this scenario, you need to be a little smart about how you can get the popularity of your app. You also need to think about the promotions of your app to get it in the trends on the app store.

Here, we are providing you a few ideas to get you started. Have a look:

Choosing the right app store

Choosing the right app store helps you to get the most relevant results. If, however, you intend to begin with small and want to test how responsive your customers are, it's important to choose the platform wisely. 

Publishing your apps for both Google and Apple, at the same time, not only lead you to incur a substantial cost for app development, but also evade you from focusing on your core audience. Therefore, your selection should be of well-thought-out, then take a strategic decision.

Reviews and ratings

Establish your app’s value and functionalities to garner positive reviews and ratings on the app store. If an app is being positively rated, it automatically entices customers to download it, and it's even going higher on the recommended lists and charts.

All you need to do is to keep reminding your targeted customers about the app through website, social media, and promotions to leave a short review for you on the app store. Additionally, you can run a promotional campaign to offer some business relevant rewards to every app user using your app.

App store optimization

The process of making sure that your app is in search results on the app store using app store optimization is the same as search engine optimization. With a significant number of apps present, it becomes essential to make the best possible use of the tools that already exist.

A unique app name, including relevant keywords in the app, placing in related categories, a sufficient number of screenshots are just a few of the many things that need to be done to ensure that the app is easily discoverable by users.

Demo video

Getting users to understand the app’s features and functionality is challenging. Therefore, you need to invest time, effort, and resources, in creating a short demo video. This video should explain the app’s main features, designs, and highlights that directly communicate the value to your users.

If, however, your website carries heavy user traffic, you can put up this video as a teaser before the app launch to generate some interest among tech-savvy users. This will create a sense of higher adoption and user engagement.

Summary

Get your app with the trend with Mobile App Builder for WordPress as it will take a little effort and time to increase customer engagement on your app. Get in touch with us today to learn more about how can you engage your audience successfully.

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