Create a winning mobile app content strategy to win leads and orders

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To create a winning mobile app, you need to ensure that it speaks to your customers in a language which they understand. We are talking about using meaningful content in your app, so that it is able to generate leads and orders as desired. 

Here are a few areas, where you need to take care of your content in your app:

1. Names of categories/filters

Name your categories using relevant keywords that your customers use while looking for products online. This makes their product search more apt and helps them take quick buying decisions. 

2. Navigation options

The navigation options available in your app should again be worded well, so that your customers are able to take desired actions to help you accomplish your business objectives. 

3. Product/page descriptions

On your product and landing pages, add meaningful description, so that your customers get convinced to make favourable purchase decisions. Add those details of the product that will be useful to users in knowing the product well. 

4. Action success, failure and error messages

The messages that reflect in your app should be helpful in guiding customers about success or failure of their actions. When the messages in the app are not properly written, then the customers might get confused about the result of their actions. This makes users apprehensive about using an app. Therefore, ensure proper wording of messages. 

5. Transactional/re-marketing messages

The transactional messages sent to app users should be direct and meaningful. They should convey only the most essential information to the users to ensure that the users are aware of the status of their transaction. Re-marketing messages should be subtle and backed with good offers or call to action. 

6. Marketing messages

The marketing messages that you send through push notifications of native apps should be customer centric. These messages should be subtle and have a clear call to action. This will ensure more users availing the offering of the marketing campaign. 

Ensure that your app’s content in the above areas is up to the mark, so that your users are positive about purchasing with you. 

If you have a Wordpress website which you have already optimized well in terms of content, then you can build an app with service providers like AppMySite, which help convert Wordpress Site to Mobile app and ensure that all the content and features of the website are seamlessly reflected in the app, too.

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