Why m-commerce apps are the best to sell subscription-based products

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Subscription-based products often see that customers drop out or forget to renew their subscription plans. This leads to loss of valuable customers, on which the company spent a large amount of acquiring cost.

If you have a subscription-based product, then the easiest way to ensure that your customers make full use of your online product and renew their subscription timely is to encourage your customers to use your products through an app.

Whether you are selling online news, videos, articles, books, etc. on subscription basis, make your own app to ensure that you are able to sell more and retain customers.

Here are a few ways in which m-commerce apps help subscription-based products to earn higher revenue over time:

1. Easy access to your product
Subscribers get easy access to your offering through an app, as apps are located on mobile devices of customers. Easy access encourages users to use the app often and derive maximum value out of their subscription.

2. Getting users used to your product
When users can easily access your offering, they use it often and get used to consuming your content or products. This helps you hook customers into longer subscriptions and setting auto-payments for subscription renewal.

3. Renewal reminders
Subscription renewal reminders can be sent to users through push-notification feature of apps. This helps users stay reminded about the date they are supposed to recharge their account to keep getting uninterrupted services.

4. Penetrate a larger market
You can penetrate a large market with the help of apps, as a large segment of customers have access to mobile devices. Even though some businesses use mobile friendly websites, native apps are the most efficient and effective platforms for mobile devices. Therefore, apps help you reach customers who do not often use computers.

5. Up-sell
With the help of apps, you can up-sell more products to your subscribers. Send product recommendation notifications and messages to customers as per preferences of customers.

You can create your own app for your subscription-based products and see an increase in customer engagement, sales and customer retention.

Location: United States

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