Why businesses are creating multiple apps for different business verticals

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Businesses who have had the taste of selling online are now refining their online strategy to target customers in a focussed manner. They are not catering to a diverse market with one-app-for-all, but they are creating special offerings for different segments of the market.

For example, PayTm is a mobile wallet service in India. It enables users to pay their utility bills, shop, book tickets, etc. online using their mobile wallets. Now, they have come up with a new app called PayTm Money that focusses on customers interested in financial products.

Amazon has separate apps for shopping, reading, and movies. Similarly, many other companies are creating specialized apps to accomplish business objectives in different business verticals.

One can use an online app creator to create an e-commerce app that works in-sync with a web-based e-commerce platform, saving a lot of content and app management time.

Here’s why businesses create multiple e-commerce apps for different business verticals:

1. Specialized app features
Having separate apps for different products allows businesses to create platforms with specialized features that are fit to deliver specific products. For example, a book reading app like Kindle requires features like Shelf or List view, filtering books by genre, downloading books offline, and paying per book or subscribing to the library for a year. Specialized features of apps increase customer engagement and enhance their experience.

2. Suitable payment options
Apps made for different products can have different payment features. Subscription or SIP-based products can have auto-pay feature, while shopping apps can allow users to save their debit/credit cards or add money to app wallets to make future payments with just one click.

3. Quick and relevant purchase options
Different apps allow users to easily find relevant services and products, which helps them to make purchase decisions quickly. Timing is everything on selling, therefore, helping users make quick buying decisions can be very valuable.

4. Relevant customer data
Specialized apps for different products help collect focussed customer data about purchase behaviour, preferred prices, demographics and more.

Due to these apparent advantages, businesses are realising that having one shopping app for all their products is not enough. For a larger basket of goods that are diverse in nature, it is best to have different apps. Businesses can use an online app creator to create different apps for different verticals of their business in a cost-effective manner.

Location: United States

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