How to penetrate a larger market for your e-commerce business?

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Once you have established an e-commerce business and are looking to penetrate a larger market, then you have to make your e-commerce platforms mobile friendly.

Large segments of markets have access to smartphones and prefer accessing websites through their mobile devices, as it is convenient and efficient. Businesses who do not want to lose on doing business with such market segments need to strengthen their mobile presence.


Different types of mobile-shopping platforms:

If you do not want to limit access to your e-commerce platform to only those users who have computers, then it is time to offer a mobile-friendly shopping platform.

•          One way is to make your e-commerce website mobile-friendly and responsive
•          Another option is to make a dedicated website interface for mobile devices
•          The last and the most efficient method is to create a native mobile shopping app

You can create an app that is in-sync with your website, using an online app maker.


Here are a few reasons you should go for a Native Mobile App:

1. Engaging and efficient features
You can use various features of smartphones with the help of native apps to gain access to valuable user data and enable various functions. For example, with native app features, you can gain access to users’ contacts, camera, location information, health app data, mobile wallet data, etc. You can even enable users to easily login using their saved login details, make payments using mobile wallets, and more.

2. Easy payment
Native apps allow users to make payments easily for their orders through mobile wallets, saved debit & credit cards, net banking, and more. Easy, secure and convenient payments motivate users to use your services over your competitors’.

3. Easy product search
With a native app, you can offer smart search options, layered filters and intelligent sorting options that help your users easily find what they looking for in little time. It’s important to assist users to make quick decisions, so that they can complete their orders while they are in a favourable frame of mind.

4. Easy access
Apps allows users to easily access your platform from their smartphones without going to web search engines. This encourages users to visit your e-commerce platforms often.

5. Easy marketing
Apps allow businesses to easily market seasonal or other products or product ranges. You can use push-notifications, in-app banners and Ads, and lookbooks to market or highlight products that you want to promote among users. Marketing through apps is cost-effective, as you have direct access to users through their smartphones.

The above points highlight the importance of having a native e-commerce app for your business to penetrate a larger market. Use an online app maker like AppMySite to create an efficient app in a cost-effective manner.

Location: United States

Comments

  1. Hijabi Girl26 April 2021 at 09:30

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