Four top reasons to turn websites into apps

Businesses are moving towards offering mobile-based selling and content platforms to engage their customers better and sell more. This is done for various other reasons from generating more revenue to getting more customer retention and loyalty, etc.

If you are looking to achieve the same objectives, there is one thing you ought to do—turn website into app using mobile app builders that let you manage data of both web and mobile platforms from one admin panel. This saves you precious effort and time required to manage your mobile app.

Here are four top reasons you should turn your website into an app:

1. Direct access to users

One biggest reason to have a mobile app is to be present on users’ mobile phones for easy access by them. Mobile apps allow users to access your products and content directly from their smartphones. This increase user traffic on your platform and hence results in higher customer engagement and more opportunities to sell. Once a user downloads your app, they commit to using your product over your competitors’ content or products.

2. Better customer engagement

You can engage your customers better through an app, as you can send push notifications to promote offers, products, etc. or to remind customers to return to your app to access content or products. You can offer reward points to your loyal customers, too, which further encourages customers to use your app to track reward points and purchase more.

3. Easy payment collection

With mobile apps, you can offer easy payment options to shoppers. You can allow users to pay through mobile wallets, PayTm, credit/debit card, cash, etc. Such convenience of payment encourages users to purchase with you more.

4. Improved sales

With better customer engagement through direct access to their smartphones, push notifications, easy payment, geo-targeted marketing, in-app product recommendations, etc. businesses can sell more to existing and new customers. Various mobile app functionalities encourage users to increase their basket size.

With such benefits in mind, you can turn your website into an app to achieve your business objectives. To create an app that allows you to manage content centrally through one admin panel, you can use services like AppMySite, which help you create an integrated app.